The Youth Travel Ambassador (YTA) programme empowers secondary school students with the skills and confidence to address transport issues affecting their school community. The programme focuses on increasing the number of students who travel actively, to and from school.
A team of 5 ambassadors were appointed from school to participate in the project. They attended a series of sessions delivered by a Youth Tavel Ambassador coordinator from Transport for Greater Manchester. The sessions aim to increase their knowledge of the benefits of active travel, the barriers and issues people may face in travelling this way, as well as understanding what a behaviour change campaign is.
The ambassadors were given the opportunity to gather data on transport issues and barriers affecting their school. They then used this data to devise and implement their own behaviour change campaigns, targeting their peers. They won the funding to deliver their campaigns secured at an interschool “Dragon’s Den” style pitching event, where a panel of judges awarded a grant of £500.
At the end of the programme, after the campaigns have been delivered, all participating schools will come together again to celebrate their success and share their achievements.